VP, Referral Services & Customer Operations
Carrefour Associates LLC
Twenty years building the systems, teams, and frameworks that allow healthcare organizations to scale with the patient at the center of every decision.
I started my career as a 911 operator — which gave me an early and intimate understanding of what happens when a person in crisis reaches a call taker who is no longer carrying the weight of the moment. That understanding has shaped every contact center, referral team, and operations framework I've built since.
In February 2005 I joined Delaware Hospice as their first non-clinical intake representative — the first point of contact for families navigating one of the most difficult decisions of their lives. I coordinated every aspect of admission to hospice: schedule management, barrier to admission resolution, training, SOP maintenance, staff orientation, documentation, productivity reporting, and coordination of information for the full supportive team assigned to each family. I progressed from Coordinator to Referral Center Supervisor during my tenure.
Under that model, Delaware Hospice grew from 135 to 800 patients — centralizing the DELMARVA region and expanding to two GIP facilities. That growth wasn't incidental. It was the direct result of building a referral infrastructure that referral sources could depend on, consistently, every time they called.
That experience became the proof of concept for everything I've built since. At Crossroads Hospice I saw what it looks like when a rapidly scaling organization keeps patient focus at the helm of every decision. At Carrefour Associates I built the contact center, the retention programs, the operating frameworks, and the technology infrastructure from the ground up — and sustained them across fifteen years of national growth.
I build systems that carry the mission. I build teams that carry the patient. And I build the frameworks that make both sustainable when the pressure is highest.
I am a USAF Reserve Veteran (2003–2014) and a PMP candidate with the Project Management Institute.
I work with healthcare operators, hospice and home health organizations, and multi-location patient care companies who need the systems, frameworks, and team structures to scale without losing what makes them effective.
These posts are drawn directly from experience — building contact centers, managing referral teams, navigating insurance barriers, and training the people who hold families at their most vulnerable moments. Published on LinkedIn, 2x per week.
Every tool below was designed and deployed solo in a live healthcare operations environment — while managing a VP-level role. Self-taught, applied to real business problems, and built to last.
If you're a healthcare operator, hospice or home health leader, or multi-location patient care organization looking to build the systems and teams that carry your mission — I'd like to hear about what you're working on.